Social media marketing is an important tool for online and offline businesses. But there are a lot of misconceptions about social media. How do you know what's accurate and what's not? Here are the 7 common myths that you might hear about when it comes to social media marketing for your business.
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1. Everyone's On It
In spite of the belief that everybody in the world is on social media, the truth is that many people are not. Current data show that out of the 3 billion active internet users worldwide, 2.1 billion people have social media accounts. That's still a lot but don't presume that everyone is able to see your posts.
2. It's the Only Marketing Strategy You Need
Social media marketing should be part of your entire marketing strategy, not your only strategy. You still need a website, email marketing still provides the highest return on investment, and content marketing are all important elements of your marketing strategy.
3. It Leads To Quick Sales
Social media marketing is a journey and not a destination and is not a place to make instant sales. It takes time to build up a following. Obtaining more followers and more shares is a continuous and long-term effort.
4. It's Only For Young People
People of all ages are now on social network sites. Evaluating and understanding your target audience is critical to not only choosing your social platforms, but also in developing an effective marketing plan.