Search engines are constantly trying to improve the relevance of the search experience for users and update their algorithms more frequently. With search engines becoming strict about link development policies and use of the content, the web site owner now needs to carefully plan the SEO and digital marketing strategies.
Twitter and Facebook revolution has forced the search engine to provide additional credit to social media activity. To get information about the leading SEO companies in Canberra, you can simply visit this website.
Image Source: Google
SEO and social media were made for each other couple. By integrating social media with SEO, the company can definitely achieve their digital marketing goals. Here are several key factors that you should consider while integrating SEO with social media marketing:
Choosing the right keywords
Selecting those keys would normally look for in a social network. Do not make a big list of target keywords. More than 40% of social network users are involved through their smartphones and cell phones and do not like to type a lot while searching.
Creating social presence
Make your company profile in all the major social networking platforms. It is not necessary to include all social networks. Focus on those that are more relevant to your industry and can be easily managed. Customize your fan page with a clear call to action.
Content marketing approaches
Content should be interesting and include targeted keywords in. Blogs, videos, articles, whitepapers, records the events link is some content that is most effective for social marketing. Updates and posts should be optimized with #hash tag on target keywords.